Courses
Get to know our courses
Triggering Success
Certificación profesional en ventas centrada en estrategias innovadoras, cold calling, neuroventas e inteligencia artificial aplicada:
- Effective Cold Calling for B2B and B2C
- Sales psychology, persuasion, and storytelling
- Storytelling y neuroventas
- Advanced objection-handling techniques
- Emotional structure of sales and micro-commitments
- Disruptive closing methods
- Modern negotiation based on influence and preparation
- Time management and strategic sales execution
- Virtual sales and hybrid strategy tools
- AI assistant development for sales
- Ethics, application, and real use cases of artificial intelligence
Developing Key Skills for Success in the Business World
A diploma program designed to strengthen core commercial competencies through practical methodology, relationship-building, and real business case analysis:
- Sales process fundamentals and ideal customer profiling
- Building trust-based commercial relationships
- Effective prospecting and lead qualification techniques
- Professional objection management and progressive closing
- Strategic communication and credibility-building
- Sales productivity and goal planning
- Sales plan implementation and performance tracking
- Introduction to sales tech tools and platforms
- Ethical and practical application of new commercial technologies
- Case studies applied to traditional industries and services
Brand Power: Mastering Personal and Corporate Branding to Lead the Market
A comprehensive course to build, position, and monetize your brand using marketing strategy, digital tools, and long-term value management:
- Define the true power of branding as a strategic asset
- Craft a compelling brand story that connects with clients and investors
- Position your brand in high-potential customer segments
- Build communities around your brand for lasting engagement
- Design omnichannel strategies driven by data and user experience
- Apply design thinking and innovative leadership principles
- Use digital marketing tools and measure attribution
- Launch, scale, and sustain relevant brands
- Maximize your brand’s lifetime value
- Build a presence that drives impact, reputation, and profitability
Strategic Commercial Leadership: Decision-Making, Brand, and Growth with Purpose
An intensive course for business owners, commercial leaders, and decision-makers looking to elevate their leadership, strengthen brand strategy, and develop sustainable growth models:
- The commercial leader’s role in strategic decision-making
- Building a brand vision aligned with business purpose
- Market analysis and scenario planning
- Executive judgment and ethics in commercial leadership
- Designing high-performance commercial teams
- Leading organizational change and tech adoption
- Branding and organizational culture as differentiators
- Customer Lifetime Value y creación de valor a largo plazo
- Customer Lifetime Value and long-term value creation
- Tools for evaluating strategy and key performance indicators
- Business case discussions, strategic debates, and executive mentoring
